
Now the income statement, balance sheet, and other data can be used to create the statement of cash flows. This is when you take the financial statements of your business and merge them with financial statements of the other to see what your previous year might’ve looked like and what it may look like in the future. Taking an online course like Financial Accounting can help you understand how to create and interpret different kinds of financial statements so you can find meaning in them. Learners enrolled in the course learn the language of accounting and how to create financial statements and forecasts to make strategic decisions.
- Our work has been directly cited by organizations including MarketWatch, Bloomberg, Axios, TechCrunch, Forbes, NerdWallet, GreenBiz, Reuters, and many others.
- Understanding this methodology and the decisions behind it will enable accurate comparisons and information to investors.
- Looking at both best case and worst case scenarios helps you make financial decisions based on challenges you may face in the future.
- The difference lies in the assumptions and adjustments made about various inputs, while the format and calculations remain the same.
What are pro forma financial statements?
Second, it ensures that the financial reports follow the Generally Accepted Accounting Principles (GAAP). Startups create financial projections in the form of a “Pro Forma Income Statement” — which simply means a financial forecast. Early-stage startups are still building their financial models with assumptions, forecasting everything from sales revenue to marketing costs to a basic cash flow projection. The SEC (Securities and Exchange Commission) has the reputation to consistently update and change its strict rules and regulations on pro forma financial statements. One of the key purposes of pro forma analysis is forecasting financial performance. This isn’t just about predicting how much money you’ll make; it’s about understanding how various factors like market trends, new product launches, or changes in pricing could impact your finances.
- Are there certain times of the year when you make the lion’s share of your sales?
- Wil Schroter is the Founder + CEO @ Startups.com, a startup platform that includes Bizplan, Clarity, Fundable, Launchrock, and Zirtual.
- They have contributed to top tier financial publications, such as Reuters, Axios, Ag Funder News, Bloomberg, Marketwatch, Yahoo! Finance, and many others.
- Most businesses have limited resources, and pro forma reports can help you make better decisions with what you have.
- Halfway through the season, it was clear we had “overwatered” their operations.
- Companies’ definitions of pro forma vary along with their internal methods for forecasting and making assumptions.
Doesn’t Track Cash Balances

A pro forma invoice requires only enough information to allow customs officials to determine the duties needed from a general examination of the included goods. For this reason, investors must examine not only the pro forma earnings, but also GAAP earnings, and never mistake one for the other. Using pro forma results to grossly misconstrue GAAP-based results and mislead investors is deemed by the U.S. Securities proforma example and Exchange Commission (SEC) to be fraudulent and punishable by law. Pro forma financials in the United States boomed in the late 1990s when dot-com companies used the method to make losses appear like profits or, at a minimum, to reveal much greater gains than indicated through U.S. A budget anticipates the inflow of projected revenues and the outflow of funds for a defined future period, usually a fiscal year.
Documents in Pro Forma Financial Statements
Cash flow from operations includes cash inflows from customer payments, and cash outflow for material purchases and payroll costs. The limitation of these statements is that they show the business owner nothing more than a prediction. No matter how good or bad that portrayal may seem, it’s only a good guess as to what may happen.


The pro forma balance sheet allows for an assessment of the combined entity’s financial position, including assets, liabilities, and equity. It helps in understanding the new capital structure, potential changes in working capital requirements, and any adjustments needed to maintain financial stability. They have multiple uses for multiple scenarios, ranging from sales growth projections and risk analysis to more intricate M&A or investment purposes. Unfortunately, most organizations don’t have a fleet of battle-tested CPAs to fully leverage pro formas, especially startups and small businesses. Therefore, we again recommend checking out our Ultimate Guide to Pro Forma Financial Statements, where you’ll find even deeper insights and best practices.

Management is trying to figure out what the business looks like if a business event happens in the future by starting with standard report and adjusting it for the new projections. It’s a tool that business owners, decision-makers, stakeholders, investors, creditors, and others use to examine hypothetical conditions. They can look forward or backward, revealing insights that standard financial statements simply cannot provide. Here’s a closer look at what pro forma financial statements are, how they’re created, and why they’re a key aspect of financial decision-making. There are several other types of templates that could be helpful for a business other than the ones already presented here. There are many different periods that could be covered, as well as the different purposes for the pro forma financial statements.
- Pro forma financial statements are valuable tools for forecasting potential financial outcomes based on hypothetical scenarios and assumptions.
- You’d consider the rain forecast (seasonal trends), whether you’re planting more thirsty plants (new products), and how well your soil retains moisture (cash on hand).
- Pro formas can reveal the company’s capacity to absorb a worst-case situation and be able to continue operating.
- You wouldn’t just hop in the car and drive off without mapping your route, would you?
These are often intended to be preliminary or illustrative financials that do not follow standard accounting practices. Companies use their own discretion in calculating pro forma earnings, including or excluding items depending on what they feel reflects the company’s true performance or future performance. For example, if a company is considering an acquisition or a merger, it may publish a pro forma statement of the expected impact of the move on its future earnings and expenses.
Pro Forma Financial Statements: How They Help Businesses Plot a Course
This, in turn, helps safeguard the organization’s bottom line and ensure a robust financial standing in the long run. These assumptions can be off by a little or a lot, but the bottom line is their outcomes should not be weighed too heavily in decision-making without other indicators to back up the assumption. And as we mentioned earlier, they are not in compliance with GAAP, which means they have to be labeled as pro forma and cannot replace formal financial statements.
Where and How to Gather This Data:

As a result, they often reflect the best-case scenario, which the firm would like to portray to investors. It takes a skilled analyst to unpack the marketing from the actual numbers. Bea’s journey through pro forma analysis not only illuminated the path for her boutique’s expansion but also provided a blueprint for managing future growth.